search query: @indexterm marketing models / total: 446
references: 1-10 / 446
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1.
The new methods for estimating structural equation models: an illustration and a comparison with two established methods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 258-268
 2011 Cedzynski, M. (et al.)
2.
Will the frog change into a prince? Predicting future customer profitability
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 281-294
 2011 Rust, R.T.
Kumar, V.
Venkatesan, R.
3.
Time and the constitution of markets: internal dynamics and external relations of stock exchanges in Fiji, Ghana and Iceland
Economy and Society
2010 : NOV, VOL. 39: 4, p. 460-487
 2010 Larson, E.W.
4.
The service-dominant perspective: a backward step?
European Journal of Marketing
2009 : VOL. 43:5-6, p. 784-793
 2009 O'Shaughnessy, J.
O'Shaughnessy, N. J.
5.
Impact of marketing model application and competitive intelligence utilization on strategic response capability
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 91-110
 2008 Heinrichs, J.H.
Lim, J-S.
6.
Impact of personal orientation on luxury-brand purchase value
International Journal of Market Research
2005 : VOL. 47:4, p. 429-454
 2005 Tsai, S-p
7.
The rise and fall of the Latin Square in marketing: a cautionary tale
European Journal of Marketing
2005 : VOL. 39:3-4, p.328-350
 2005 Hamlin, R.P.
8.
Sausages and modelling advertising
Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49
 2004 Weaver, K.
9.
Market models and modelling
Admap
2004 : SEP, VOL. 39:8 (453), p. 12-13
 2004 White, R.
10.
An organizational communication-based model of individual customer orientation of nonmarketing members of a firm
Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56
 2004 Goebel, D. J.
Marshall, G. W.
Locander, W. B.
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